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This web site had the following in the web page, "One of Americas Premier Window Covering Dealers." We noticed that the web page stated " Located In The Heart Of The Pacific Northwest." It also said " Custom Window Treatments, Engineered Shading Solutions and Motorization and Automation Specialists in the Seattle Metro area. Motorized Shades and Automated Shades. Case Study Iris Window Coverings Outfits State Of Washingtons Newest Office Building With Automated Window Shades To Slash Energy Costs. Press Iris Window Coverings Outfits New Medical Tower At Providence Regional Medical Center With Shades." The header had Iris Window Coverings as the highest ranking optimized keyword. It is followed by Mecho Shades, Mecho Shades Seattle, and MechoShades which isn't as ranked as highly as Iris Window Coverings. The next words iriswc.com uses is MechoShade. Mecho Shade was included and could not be understood by search engines.